Artisan microroasting is impractical. It's painfully time consuming. It's most definitely not cost-productive. It's also the only way coffee should be made.

Basically, it starts out with the selection of The Beans. Sampling batch after batch from the best of the best premium growers have to offer. The microroaster makes his choice. And then roasts his selections in infinitesimal batches, over and over (and over and over),until the unique characteristics of each origin are revealed. Brought to the surface. For you to enjoy. It's not the way big coffee companies make their coffee (duh). But it's the only way

to achieve Coffee Nirvana.