If to you a cup of coffee is a cup of coffee is

a cup of coffee, stop right there. Don't read another word. Log out! Remain in your innocent state. After all, who am I to initiate you into The Quest? The maddening pursuit of the nuances of flavor that make a cup of coffee 'great'. I was once a simple man who liked his coffee but thought that, somewhere, there had to be something else. So one day I brought home a bag of raw green coffee beans (if you want something done right) and concocted my very own batch of roasted coffee. Alas, it was not something to share. But the damage was done. I had been bitten.

Obsessed, I went on. Ignoring wife, dog, and day-job (the wife forgave me). Sampling bean after bean after bean and then roasting them in small batches, over and over, determined to create The Very Best.

Some people take their coffee with cream and sugar. I take mine personally.